Internet Marketing
Online Marketing is a necessary strategy in today’s business.
What is Internet Marketing?
Internet marketing is a very broad category. Any type of marketing efforts that you develop online will fall into this category. Here are some of the most popular and important internet marketing services that small businesses need to know about.
Some business owners think of a website, social media, or blogging. In reality, all of these are types of online advertising and fall in the category internet marketing and each is important for a successful online presence. We feel that it is best to review all the possible internet marketing programs and services and develop the best group of services to promote your business online.
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SEARCH ENGINE OPTIMIZATION (SEO)
Managed SEO or search engine optimization is an important marketing factor involved with every successful website. Organic search results direct more traffic, and higher converting traffic online than any other single source on the Internet. Attaining and maintaining top organic/natural ranking or listings means constantly staying on top of the latest trends, and implementing these trends quickly and efficiently.
SEARCH ENGINE MARKETING (SEM)
Search Engine Marketing or search marketing is the process of gaining traffic, visibility and rankings from search engines through both paid and unpaid efforts. Search Originally called “search engine marketing,” the shorter phrase “search marketing” is often for both SEO and SEM. It includes SEO: Search Engine Optimization the process of earning traffic through unpaid or free listings. SEM: The process of buying traffic through paid search listings, such as PPC, Google AdWords and Bing Ads. The phrase “search engine marketing” or SEM is now typically used to describe paid search activities.
LOCAL SEO
Local Search Engine Optimization or SEO is what you do on the web to promote a physical business that has a physical address for contact with customers. It applies to both individual location small businesses, national enterprise brands, and chains. It is designed for a company that meets with its customers directly, either with a storefront or service area and is considered a “local business” and involves a unique set of techniques and skills used to increase a businesses visibility on the Internet. This may be referred to as “local SEO,” or local search engine optimization.
PAY PER CLICK MARKETING (PPC)
PPC is pay-per-click, a type of internet marketing in which advertisers pay a fee each time one of their ads is clicked. We have all seen these ads at the top and bottom of search results on Google, Yahoo and Bing. In addition display advertising across massive ad networks integrated in other websites. This type of advertising comes with the ability to target specific GEO areas where you want to market specifically. Basically it’s a way of buying visits to your site, rather than attempting to achieve those visits organically. It works well with an active SEO campaign to get organic or natural traffic along with the paid traffic from PPC.
CONTENT DEVELOPMENT
Proper content is very important for your online presence. Writing for the web is like no other kind of writing. In our business we have to write for the end-user as well as the search engines. Everything is important, titles, subtitles, simple content, images with proper tagging and much more. Content is KING in today’s SEO programs.
WEBSITE DESIGN
Your website is the center of your online marketing and online presence. A brochure for your business, the landing pages for your marketing, the conversion machine for leads and new customers. The performance of all other marketing techniques from SEO and SEM, to social media and email marketing depend upon the quality and usability of your site. The good news is that a new or redesigned website can be very affordable and easy to maintain.